About Andrea

Andrea graduated from Emerson College in Boston, MA, where she majored in Dramatic Arts and Creative Writing. After a short theatre and television career, she became a marketing writer for a Manhattan public relations firm. Among her clients were modeling agencies, Sun Line Cruises, Playboy Resorts & Country Club and La Prairie Skin Care Products. Representing these interests meant that she had to remain ahead of leisure trends and develop sensitivity to the inner workings of the luxury and entertainment industry. And while proficiency in the field was critical, maintaining 'client trust' included looking good!

The lessons of 'putting one's best face forward' remained. Relying on her background in stage-makeup, she began experimenting on her friends, encouraging them to modify their makeup and hairstyles in order to enhance their features.  Voila, a business was born!  Self-taught, she enjoyed sharing tips with women who were daunted by the idea of applying cosmetics. Seeing what a little color and accentuation might do, these early clients began asking Andrea to apply their makeup for the weddings of their children . . . .

She answered that challenge and attended several renowned makeup courses in Jerusalem. In addition to learning product quality and technique, Andrea discovered something very important: she hated the way Israeli makeup schools envisioned beauty! Dismayed by the hard and often costume-like makeup of Israeli kallahs, from the day she opened Jerusalem Bride, Andrea has offered something previously unknown in Israel: A look that is refined and classically elegant.

Every girl imagines how she may look on her wedding day. And year after year, friends and family members of former Jerusalem Brides call upon Andrea to actualize those personal dreams.

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